Louisville Media Air Cleaners by Becht / Givens Service Experts Heating & Air Conditioning Yes. Basic air cleaners do filter some of the dust, dander and pollen in your home, emphasis on “some.” But... media air cleaners are more effective when it comes to air filters, at a 95% efficiency level. Look at it this way: the sewer grate by your home is only good at keeping the larger branches from being sucked down by the rain water. The same is true for smaller particles…you know, the ones that would be good to prevent from flowing through your HVAC system to the entire house: allergens, chemicals, some odors, etc. Basic 1” air filters might as well be the size of a sewer grate as far as their stopping power. Media air cleaners, on the other hand, can get the job done. The active surface of the media air cleaner filter is bigger than the regular, coming in at 10 inches. Basic air filters have to be replaced each month, while media air cleaners typically last up to half a year. Choosing the right air filter for indoor air quality keeps pollutants in check and promotes a healthy environment that contributes to better health further along. Remember: Becht / Givens Service Experts Heating & Air Conditioning offers quality equipment choices, knowledge and expert service—for all makes and models, 24 hours a day. We’ll replace your sewer grate, er, your basic air filter, with a media air cleaner, so you can have the best indoor air quality possible. Call Becht / Givens Service Experts in Louisville today at 502-785-8230 and let our experts chat with you about improving the air quality in your home.